In the recent years, Chili’s, Applebees, TGIFridays (or just Fridays in some areas) have gone through rebranding, menu changes, restructuring, and financial hardships. But can they be saved? And should they be?
In large areas such as Dallas, there is no shortage of restaurants, good, bad, and everything in between. As we continue to grow so does the pool of culinary talent. Dallas has numerous highly-rated Zagat eateries. With its individual neighborhoods, each with their own styles of food Dallas has become a foodie hotspot. So where do the chains fit in?
You can still find these chains in the burbs but even families are venturing out or splurging on interesting and inspired meals. Fridays is going through another brand revitalization as well as a menu redo going “back to its roots” much like Chili’s. This isn’t the first time these chains have gone through redesigns. TGIFridays used to have the singing, button-clad waiters weaving through a hodgepodge of decorations made to look like your garage or a “neighborhood bar.” So can they survive?
I have been to Chili’s and Fridays recently after not eating there in years. Both have changed their menus minus signature items like Chili’s molten cake. Fridays has added trendy drinks and all day happy hour while trying to focus on ribs and meat on the menu to compete.
What are your thoughts? Is it an end of an era? Or will the 2 for $20 deals and cheap alcohol keep them afloat?